It’s 10:15 PM eastern : in less than 5 hours I have to start Preping for MY Monday workday. Good night from Norfolk, Va. USA I don’t know why Foursquare doesn’t want to recognize my current location AS Wise Bear Den. It thinks that location is a couple blocks over elsewhere. Darn 4 Square !

The second-most important thing about social media is talking to people. The most important thing is to know whom you’re talking to. We can’t have a conversation about “authenticity” or “realness” or any other airy social media concept until we understand that there are people listening on the other side of that megaphone, and that’s very nice of them to do. In order to get something out of social media, our listeners have to get something out of listening to us.

To give them what they want, it helps to know who they are. With the integration of Google+ into search, Google’s social network will become an increasingly important part of the Web. By Google’s count, it has 90 million users already. If you want to have a presence in Google search, active participation on Google+ is a good idea. I tested a tool for understanding the Google+ audience today and found some interesting insights.